R ussir son r f rencement web

Titre : R ussir son r f rencement web
Auteur : Olivier Andrieu
Éditeur : Editions Eyrolles
ISBN-13 : 9782212141184
Libération : 2015

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Écrit par l'un des plus grands spécialistes français du référencement, cet ouvrage fournit toutes les clés pour garantir à un site Internet une visibilité maximale sur les principaux moteurs de recherche. Dédié au référencement naturel, il explique comment optimiser le code HTML des pages web pour qu'elles remplissent au mieux les critères de pertinence de Google, Yahoo! et les autres. Traitant de tous les aspects liés au référencement, ce livre constituera un guide précieux et complet pour tous ceux qui souhaitent renforcer la présence de leur site sur Internet. Il fournit des solutions techniques mais également des conseils pratiques pour mener à bien un tel projet: où trouver un prestataire et sur quels critères le choisir ? combien coûte un référencement ? quelles garanties doit offrir un référenceur à ses clients ? comment gérer le suivi d'un référencement ? Le monde du référencement évoluant très rapidement, cette nouvelle édition propose un contenu entièrement revu, actualisé et complété. S'adressant aux non-spécialistes comme aux plus avertis, cet ouvrage intéressera donc tous les webmasters et responsables marketing qui veulent connaître les secrets d'un bon référencement sur Internet.

Blue Ocean Strategy Expanded Edition

Titre : Blue Ocean Strategy Expanded Edition
Auteur : W. Chan Kim
Éditeur : Harvard Business Review Press
ISBN-13 : 9781625274496
Libération : 2015-01-20

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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

The Challenger Sale

Titre : The Challenger Sale
Auteur : Brent Adamson
Éditeur : Penguin UK
ISBN-13 : 9780670922864
Libération : 2012-10-01

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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth. Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C. www.executiveboard.com www.thechallengersale.com

Excel 2013 avanc

Titre : Excel 2013 avanc
Auteur : Philippe Moreau
Éditeur : Editions Eyrolles
ISBN-13 : 9782212138122
Libération : 2013

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Mettre en oeuvre les fonctions avancées d'Excel 2013 dans vos documents professionnels Ce manuel d'autoformation est destiné aux utilisateurs ayant une bonne pratique des fonctions de base d'Excel et souhaitant découvrir et maîtriser les fonctionnalités avancées de la version 2013 du logiciel. La première partie présente sous forme de fiches pratiques les fonctions avancées d'Excel 2013 : calculs et simulations, outils graphiques, analyse des données, import-export de données, etc. La seconde partie propose vingt-deux cas pratiques consistant à réaliser des documents d'entreprise complets intégrant les fonctions avancées étudiées dans la première partie. L'ouvrage décrit comment effectuer les tâches Excel 2013 aussi bien avec la souris qu'à l'aide de l'écran tactile d'un ordinateur ou d'une tablette. Une annexe fournit les équivalences entre les commandes de l'ancienne version Excel 2003 et celles du Ruban d'Excel 2013. Une autre annexe recense les nouveautés, améliorations et modifications d'Excel 2013 par rapport à la version Excel 2010.

The World is Flat

Titre : The World is Flat
Auteur : Thomas L. Friedmann
Éditeur :
ISBN-13 : 3125737990
Libération : 2011-06

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Thomas L. Friedmann A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The World is Flat Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Wolf of Wall Street

Titre : The Wolf of Wall Street
Auteur : Jordan Belfort
Éditeur : Hachette UK
ISBN-13 : 9781444718263
Libération : 2011-09-01

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NOW AN AWARD-WINNING MOTION PICTURE DIRECTED BY MARTIN SCORSESE, STARRING LEONARDO DICAPRIO, MATTHEW MCCONAUGHEY AND JONAH HILL. 'What separates Jordan's story from others like it, is the brutal honesty.' - Leonardo DiCaprio By day he made thousands of dollars a minute. By night he spent it as fast as he could, on drugs, sex, and international globe-trotting. From the binge that sunk a 170-foot motor yacht, crashed a Gulfstream jet, and ran up a $700,000 hotel tab, to the wife and kids who waited for him for at home, and the fast-talking, hard-partying young stockbrokers who called him king and did his bidding, here, in his own inimitable words, is the story of the ill-fated genius they called... THE WOLF OF WALL STREET In the 1990s Jordan Belfort, former kingpin of the notorious investment firm Stratton Oakmont, became one of the most infamous names in American finance: a brilliant, conniving stock-chopper who led his merry mob on a wild ride out of the canyons of Wall Street and into a massive office on Long Island. In this astounding and hilarious tell-all autobiography, Belfort narrates a story of greed, power, and excess no one could invent - the story of an ordinary guy who went from hustling Italian ices at sixteen to making hundreds of millions. Until it all came crashing down.

Jab Jab Jab Right Hook

Titre : Jab Jab Jab Right Hook
Auteur : Gary Vaynerchuk
Éditeur : Harper Collins
ISBN-13 : 9780062273079
Libération : 2013-11-26

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Marketing Kit for Dummies

Titre : Marketing Kit for Dummies
Auteur : Alexander Hiam
Éditeur : John Wiley & Sons
ISBN-13 : 9780470478219
Libération : 2009-01-27

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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Operational Performance Measurement

Titre : Operational Performance Measurement
Auteur : Wilfred Kaydos
Éditeur : CRC Press
ISBN-13 : 1420049054
Libération : 1998-08-31

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Mention the phrase "bottom line," and the immediate thought tends to focus on a company's financial performance. Think again! There's an equally important factor that carries tremendous impact on that final total: operational performance measures. Implementation of a performance improvement program can significantly improve a company's bottom line. Operational Performance Measurement: Increasing Total Productivity shows the way-featuring a new integrated theory of performance measurement, with a never-before-published measurement model that's applicable to any business activity. Practical procedures and guidelines directly identify the variables that should be measured; guidelines to develop measurement systems; and how to analyze, interpret, and use performance methods effectively. Numerous diagrams, tables and examples make the principles and procedures easy to understand and implement. While this performance measurement approach is simplicity itself, be prepared for powerful results! Managers can put the theory into action right away- giving them better control, improved performance, increased personal productivity-and an easier day at work! Operations, finance, administration and quality managers alike will find there's so much to gain when they're Operational Performance Measurement: Increasing Total Productivity ... and a better bottom line is just the beginning!

The Art of Social Media

Titre : The Art of Social Media
Auteur : Guy Kawasaki
Éditeur : Penguin
ISBN-13 : 9780698197671
Libération : 2014-12-04

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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”