AdWords For Dummies

Titre : AdWords For Dummies
Auteur : Howie Jacobson
Éditeur : John Wiley & Sons
ISBN-13 : 9781118051726
Libération : 2011-05-04

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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Google AdWords For Dummies

Titre : Google AdWords For Dummies
Auteur : Howie Jacobson
Éditeur : John Wiley & Sons
ISBN-13 : 9781118115619
Libération : 2011-12-06

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Presents strategies for writing a successful Internet marketing campaign using Google AdWords.

Building Your Business with Google For Dummies

Titre : Building Your Business with Google For Dummies
Auteur : Brad Hill
Éditeur : John Wiley & Sons
ISBN-13 : 0764577387
Libération : 2004-06-17

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The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Search Engine Optimization All in One For Dummies

Titre : Search Engine Optimization All in One For Dummies
Auteur : Bruce Clay
Éditeur : John Wiley & Sons
ISBN-13 : 9780470495384
Libération : 2009-04-20

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Bruce Clay A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Search Engine Optimization All in One For Dummies Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Google For Dummies

Titre : Google For Dummies
Auteur : Brad Hill
Éditeur : For Dummies
ISBN-13 : 0764544209
Libération : 2003-09-26

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* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google

Search Engine Optimization For Dummies

Titre : Search Engine Optimization For Dummies
Auteur : Peter Kent
Éditeur : John Wiley & Sons
ISBN-13 : 9780470050972
Libération : 2006-04-20

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Peter Kent A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Search Engine Optimization For Dummies Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Web Marketing All in One For Dummies

Titre : Web Marketing All in One For Dummies
Auteur : Arnold
Éditeur : John Wiley & Sons
ISBN-13 : 9781118281673
Libération : 2012-07-12

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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Starting an Online Business All in One Desk Reference For Dummies

Titre : Starting an Online Business All in One Desk Reference For Dummies
Auteur : Shannon Belew
Éditeur : John Wiley & Sons
ISBN-13 : 9780470483701
Libération : 2009-03-16

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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Pay Per Click Search Engine Marketing For Dummies

Titre : Pay Per Click Search Engine Marketing For Dummies
Auteur : Peter Kent
Éditeur : John Wiley & Sons
ISBN-13 : 1118043928
Libération : 2011-02-23

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Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Google Business Solutions All in One For Dummies

Titre : Google Business Solutions All in One For Dummies
Auteur : Bud E. Smith
Éditeur : John Wiley & Sons
ISBN-13 : 9780470506486
Libération : 2009-04-29

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Bud E. Smith A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Google Business Solutions All in One For Dummies Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.